India Group came into existence in 1945 under the leadership of Sardar
Kartar Singh Grand Father of Our current Managing Director Deepak
Arora .The Group activities for the first forty years were in marketing &
distribution of dyes & chemicals representing ICI India Ltd. Since
inception & Pidilite Industries Ltd. (Brand-Fevicol) since
1982.Presently third generation of the family is looking after the current
affairs of the company and Mr. Deepak Arora diversified into manufacturing
of LABSA in 1989 under the name & style of New India Detergents.
Ltd. In the initial year itself product quality was approved by
Hindustan Unilever Ltd.
& since then they have been lifting major
portion of our production.During the 20 years of existence we have kept pace
with technology & various management systems thereby growing to be one
of the largest manufacturer of LABSA in India. Due to our long association
with Hindustan Unilever Ltd.
and their continuous expectation of
product upgradation helped us to upgrade & innovate manufacturing
technology to suit their changing quality parameters.We were among the first
in the industry to achieve below 30 Klett LABSA in early 2000 when HUL
started shifting to White Powders.Today we can proudly claim to manufacture
the lowest color LABSA (around 20 Klett) among all domestic
manufacturers.The NDOM factor in our LABSA is also among the lowest in the
industry. We had achieved NDOM levels of 0.5% in 2003 itself thereby getting
best yield of LABSA in the industry , which is still coping to match above
parameters.Due to continuous dedicated effort of Marketing Team We have been
able to achieve a turn over of Rs. 2500 millions in FY 2008 and are further
targeting to double the turn over in next 3 years. Due to immaculate quality
& services we have been able to establish FOUR separate sulphonation
units in different geographical areas and out of these three units are
supplying to three different geographically located HUL Units.